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Translation Agency Logo

Ahmik's picture
Critique

Logo design for a European translation agency.

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Ivan's picture

I like the idea. The font

I like the idea. The font doesn't match the glossy style however.

natobasso's picture

The tongue would look more

The tongue would look more like one if it were coming out of the bottom of the typewriter.

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Powerpoint is not a design application

garyW's picture

no offense ...

but it looks a bit phallic ... or did something get lost in translation?

:b

I think you should take an objective view of this before showing your client, it could be rather awkward.

natobasso's picture

I guess my idea of a tongue

I guess my idea of a tongue coming out of the typewriter's mouth/slot isn't a very good one. :)
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Powerpoint is not a design application

garyW's picture

an objective point of view on your own work

People need to stand back and look at their work. There have been projects where I'll juxtapose images that look good together ... take a break & then later I'll come back to the job and see something obvious that wasn't noticed before.

This one made me laugh as much as the wood worm illustration!

The greatest "tongue" illustration of all time is the Rolling Stone's logo. Also the band Gentle Giant had a great cover design for an album "acquiring the taste" ... these are both recommended to study to refine this "Tongue Typer" logo.

biwerw's picture

I like the overall concept

I like the overall concept of the logo, I agree with nato that it maybe more visible if the tongue was coming from the bottom. I also dont think the logo needs the web 2.0 gradiant styling you have applied to it. Try just flat colors. Also try adjusting the type and/or type face it feels very distant from the logo. I noticed that you have the exact # of keys to fit the name in the typewriter, may bring the two together.. or may not complete the idea.

Just some ideas for ya during your process...

____________________________________
Graphic Designer - Multimedia Designer
-=- www.williambiwer.com -=-

natobasso's picture

What if the 'tongue' looked

What if the 'tongue' looked more like a rippled piece of paper on the typewriter?

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Powerpoint is not a design application

geoff's picture

Yeah - drop the glossy look

and I also agree the type does not match. Could the name be on the keys of the type writer? Probably too small for that...

Ahmik's picture

Thank you for all the great

Thank you for all the great comments!

Since garyW mentioned the "phallic" look, that's all I see when i look at it.

Here's a quick re-vamp of the logo. Better?

garyW's picture

lol!

Better me than the client.

I recently worked on a brochure where I art directed a photo shoot of the CEO of the company sitting in a very modern, stylish overstuffed chair. The guy loved the shot and the project moved forward. About a week later he calls to tell me one of his buddies commented that he looked like he was sitting on a toilet. Well of course it didn't (who would have even seen the pose that way??) ... but he couldn't get that image out of his mind and we scrapped the photo. Oh well, it happens. :O

natobasso's picture

Why are all CEO's neurotic

Why are all CEO's neurotic like this??

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Powerpoint is not a design application

natobasso's picture

Much better! The font still

Much better! The font still doesn't fit. It's too rough.

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Powerpoint is not a design application