an All Creative World site
Ahmik's picture
17 pencils

Translation Agency Logo

Can I get some input from you all concerning this logo for a translation agency. Any suggestions?

Commenting on this Image is closed.

Ivan's picture

I'm not sure about the typeface. It's a little bold and heavy. The logo symbol idea is cool. The only thing that is misleading is that it looks like one language is somehow less significant than the other. The two bubbles should be the same size to reflect that you're doing a mirror translation here.

Ahmik's picture
17 pencils

OK! I too was thinking the font was a little too bold. Any you would suggest trying?

Interesting point about the one bubble being smaller and possibly less significant. :) I guess I wanted it to resemble the double O's in the company name. My wife mistook it for a Q.

ACE LONDON's picture
18 pencils

Its got a good vibe coming from it, may be play around with the colours, blue black / grey its a bit coporate stylie (also it looks like you've used QuickTime's logo.......hummmm.)

Ahmik's picture
17 pencils

HAhah Quick Time or the Real Player logo too. Noticing the similarities. I'm thinking of using red instead.

Any palettes you would suggest? I don't want it to look too corporate-y. :)

cubus's picture
15 pencils

Because then it will start looking too technorati-isch ;)

reid's picture
3 pencils

It's working for me in general, but I'm going to second that the typeface is a little bold/blocky. I feel like it's distancing me from the company somehow. I think that playing with the color of both the inner bubble and the text might make it stay together more.

(also, since people keep mentioning other logos, you might want to take a look at what's been done with the speech bubble lately)

Ahmik's picture
17 pencils

Darn! I'm not too crazy about the speech bubble myself (actually I've been seeing them a lot too lately).
I find translation agency logos to be quite dull (always flags, pencils, etc). I'll see what else I can dream up!

Rick's picture
75 pencils

I just had a seizure.

olliesan1's picture
288 pencils

Maybe you could somehow take advantage of the two Os next to each other,perhaps with the counters?

Ahmik's picture
17 pencils

Yes, I was thinking about the OOs but found anything I did with them took away focus from the whole name. I too consider those OOs to be the focal point of the name (like in gOOgle or yahOO).

mara06's picture
2752 pencils

Your "talking bubbles" are a clever idea, but there is a problem with the implied hierarchy of languages in the two different sizes. I might try to make the two OOs in Nootka be bubbles talking to each other, and lose the troublesome mark.

Unlike others here, I have no trouble with the weight of the font, but I don't care for the chrome and bevel effects. They seem arbitrary to me, and will cause repro problems in print media.

Mara

Calm Storm's picture
12 pencils

If you lose the mark, play with the "o"s to make them your speech bubbles, you may be on a better track. Nothing wrong with having a word mark. Then you can use that blue if you like. Speech bubbles are overused, yes, but partly because they are misapplied. The business you're working on is exactly about speech, so I wouldn't blame you for using the bubbles this time.;)
--------------------
I saw this wino, he was eating grapes. I was like, "Dude, you have to wait."
–Mitch Hedberg

--------------------
I saw this wino, he was eating grapes. I was like, "Dude, you have to wait."
–Mitch Hedberg

Shut Theory's picture
23 pencils

first, i disagree with the others about the bulky font, the weight of the font is close to the weight of the blue bubble (the outline) which makes perfect sense to me, but the effects... mmm, try to figure it out without effects first, then add effects when you want to implement on web, because those effects are just distracting
i dont know what Nootka means in what langauge, but i can tip you about what i might mean in arabic and maybe you can do something about it, Notk means pronounciation, and Nokta means dot (full stop). if i were you I would lose the icon all together and focus on a great font, or a great way to write Nootka.

Ahmik's picture
17 pencils

That's very interesting about the meaning of Nootka in arabic. :) Actually it's a Canadian Aboriginal language that is almost extinct (200 speakrs in BC). Thanks for your input!

I agree that the name is very unique and not worth tampering with, that's why I've had no luck playing with the OOs...

mara06's picture
2752 pencils

Given that there are so few people living who can speak this language, maybe the large and small bubbles aren't such a bad idea after all. I mean, it might not be taken as an insult, but as a reflection of reality that helps emphasize the urgency of the project.

I'll wager that most Anglophones don't realize English has significant Arabic (and Sanskrit) roots along with the more commonly cited ones. Pretty interesting.

Mara

SMQT's picture
8 pencils

No disrespect mean at all:
- I think the "shiny" effect is too generic Web 2.0
- Shiny effect and coloring strongly refer to another company's (Apple's) visual identity.
- The blue bubble reminds of iChat (or Quicktime) very much.

In the current version of your logo Nootka will have to compete with high profile brands IN it's own logo.

Also, the use of gradients might not be executable in all your clients implementations of the logo (i.e. faxing) and might be relatively costly to print.

BTW, I like the type and don't think it's too bold.

Good luck!

Slow Motion, Quick Thinking

stephanie's picture
518 pencils

I agree completely with your post, smqt. :)

---------
Perfectly Lost Designs

ACE LONDON's picture
18 pencils

yo cuz i've been working too hard lately, brain somtimes stops functioning....

Go with red n a bit of yellow (may b as an outline). or keep it blue and make the text red.. I think you should change the colours and show it to ur customer...i'm sure they will like it.....

GrAcUc79's picture
98 pencils

In the link below is a plethora of speech bubble logos.

It may help you out or may steer you in another direction.

Enjoy

http://blog.eachday.com/2007/8/1/bubble-logo-insanity

MichaelSchade's picture
3 pencils

I disagree with the idea of the one speech bubble being smaller inferiorizing the other language (alright, so I made up "inferiorizing," I'm tapping into my creative side a bit).

I actually see it as some perspective. Instead of, perhaps, the two people standing face-to-face they may actually be standing diagonally; one being slightly farther back. In this sense, the logo fits perfectly as the person is farther away and therefore would not be speaking as loudly (or, if they happen to carry a speech bubble white board, perhaps it would not look as big as the other person's).

So, if you go with that idea and stick with it, that concept fits.

--
Michael

elbandido's picture
128 pencils

Sorry, but the "Q" makes me think of Quizno's. Maybe you could use a toonish head with NOOTKA going in one side and "Translation" or some other descriptive word coming out. Just a thought because I wouldn't have any idea what "NOOTKA" is.

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein

LoveBeingADad's picture
20 pencils

Ivan's comment sparked an idea you might want to try. The point of translation is to make a mirror image of the meaning. With the oo you have a great chance to have them look like reflections of each other but with some indication that they are different. Not sure if that makes sense.

green's picture
20 pencils

constructive criticism is always good, but i honestly don't have any. As soon as i saw the talk bubbles i thought it was very clever and it made me smile. Also, more importantly, i immediately made a connection to the idea you were communicating, without reading the description.

paul burd's picture
60 pencils

I too immediately saw the similarities with the QuickTime logo. It also has a strong resemblance to a very short-lived logo that Quark used. Quark actually had some troubles too, with their logo looking like many others. LINK

paul burd \\ multimedia designer
portfolio \\ weblog

paul burd \\ multimedia designer
portfolio \\ weblog

Craigles's picture
1 pencil

Echoing the sentiment of an earlier post, the speech bubble is a little played out but in this instance it's very relevant. It appears, however, due to the disparate scale of the bubbles, that one voice has more importance than the other. Perhaps overlapping equal size shapes, showing a bit of the intersection (maybe show the effect of transparency). Maybe tweaking the basic shape of the bubbles to make 'em more unique. Maybe a couple askew quadrilateral shapes (with roundy corners).

good concept though

Creativebits is a blog about Creativity, Graphic Design, Adobe, Apple and other related subjects.

Do you need a great new logo?

Pick a pre-made design from a collection of 50,000+ logos that will be customized to your business name for free.