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Ivan's picture

7 mantras for logo design

  1. Think about what you want to say, write down the 3 most important words the logo should convey
  2. It's all about the idea, pen and paper are your friends
  3. Make the logo work in black & white if possible, color and effects can come later
  4. Create something unique and memorable
  5. Make sure the logo works in big and small, inverted and embossed
  6. Keep it as simple as possible, remove every unimportant details
  7. Break any of the above rules only if it makes for a unique and overall better design

Commenting on this Blog entry is closed.

natobasso's picture
3951 pencils

8. Don't introduce color until the logo's shape is defined. Color distracts.

Ivan's picture

I agree, it's kind of part of 3.

Kilik's picture
80 pencils

Let me emphasize the word "better" in number 7. The design has to be better if you're going to break the above rules. And better doesn't mean bevels and drop shadows. It means the concept comes across more clearly, in my opinion.

steveballmer's picture
653 pencils

Why do you people feel the need to attack me whenever I come here? I do my best to give you a clue and you hate me for it!
I come back again dispite your snide little childish quips and shots at me, you pretend to be unimpressed.
I pour my soul out for you! I try!
I do all I can to put you people on the right road, even though my staff wisely tells me there is no hope for you!
Yet, I hold out hope!
Hope that the light of Microsoft will illuminate your peta-eating, tree-hugging, trailer-dwelling, gender-confused, fuzzy-haired, body-pierced, PBS-listening, minority platform using lives!

I am not Steve Ballmer pretending not to be me!

Anthony Proulx's picture
50 pencils

All above are true, I always feel that clean and simple is key in logo design too.

Logo Zuu's picture
3 pencils

As a new member to the world of logo designs. I'll be sticking to these 7 little rules. And Kilik.. I really like your concept for the USE of the wording kiliK. That's clever thinking.
Logo Zůů

Art D. Rector's picture
3164 pencils

Number 3 should be a hard and fast rule as opposed to merely a guideline - ie: a logo MUST reproduce in black and white. That rule should never be broken for any reason. Don't look at me - look at every major corporation in the world. They don't care about photoshop effects - they want a logo that reproduces on everything from the side of a pen to the Goodyear blimp.

PS: What's with the PC weenie?

JonnyAd's picture
4 pencils

Keep it Simple is key.

AMF1655's picture
9 pencils

Once you have your ideas, do the logos in Illustrator (not InDesign or Photoshop).

sonnydesign's picture
1 pencil

These are the best points to consider in logo design. I like the first three pointers and i apply that also. Thank you

anekdotai's picture
1 pencil

These are true. Every great idea must be simple.

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