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BaronW's picture
7 pencils

SkySigns

Heya,
I'm creating a new logo for the sign and vehicle wrapping division of an existing print company.
Elements they wanted to try and carry through from their existing main logo are the light and dark blues i've used and also the square font if possible.

Any comments appreciated!

Art D. Rector's picture
983 pencils

What's with the snow? Why is it snowed in? I'd rather see something getting wrapped.

BaronW's picture
7 pencils

As Gwells noted, they are indeed supposed to be clouds. I think you actually knew this but chose to mistake it as snow to prove your point?

Art D. Rector's picture
983 pencils

Clouds would have an underside to them. If the logo was floating on a cloud - we'd see the bottom of the cloud as well.

gwells's picture
1524 pencils

(i think that's supposed to be clouds, not snow)

qwertyale's picture
700 pencils

I think it's good but sometimes cute enough for their business.
All cloud shape irregularity are wellcome but in this way it seems a little amateurish. Don't know if you need to go so further. Maybe must be other approach or not.
It has shrink problems too. The mixed black and light blue become gray on display and printed too.
"& vehicle wraps" font could be a bit more readable for shrink issues.

Ronaldo! xD

BaronW's picture
7 pencils

Thanks for the input, i'll try a few more things based on your comments!

JRosen's picture
12 pencils

If they're clouds, make them airy, irregular. Looks like a comical mattress to me.
Font is really heavy. Maybe something that occupies the same space but is lighter. Maybe outline instead of solid?
If this is a logo, it's too much type. can you lose the & Vehicle wraps.
Make it look like a sign, or a vehicle wrap, use imagery to say more. Don't rely on text.

Leaky Penny's picture
1635 pencils

Agree with Art and Jrosen, it looks like snow. you don't want people making that mistake.It has to be less ambiguous. The font is a little heavy, clouds should be light, airy, floating. This is a good start for a logo, just not the one you want to create.

Leaky Penny
www.leakypenny.com

We artists are indestructible, even in a prison cell or concentration camp I would be almighty in my own world of art. Even if I had to paint my pictures with my wet tongue on the dusty floor of my cell. - Pablo Picasso

Leaky Penny's picture
1635 pencils

Agree with Art and Jrosen, it looks like snow. you don't want people making that mistake.It has to be less ambiguous. The font is a little heavy, clouds should be light, airy, floating. This is a good start for a logo, just not the one you want to create.

Leaky Penny
www.leakypenny.com

We artists are indestructible, even in a prison cell or concentration camp I would be almighty in my own world of art. Even if I had to paint my pictures with my wet tongue on the dusty floor of my cell. - Pablo Picasso

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