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alanclarkdesign's picture
126 pencils

Revised restaurant webpage

Hi all

Here is the new page with a few minor revisions. The link boxes on the right are now a white transparency and the film strip is now a source of information for local conditions.

I have softened the drop shadow under the logo as spotted by McG, re-applied the logo (my error). I was actually considering incorporating the overhang with the frame, but not sure.

Once again, all feedback is welcome. Thanks.

Commenting on this Image is closed.

qwertyale's picture
2048 pencils

Hi AC,

Could you explain us about the way the top left logo was vertically centralized? It uses the picture upper border for the baseline ?

I think it's more confortable now than that zillion squares. You just need to setup the hierarchy of that informations and choose their importances (like road & nearly airport conditions) and the way they will appear, if they will be static or appear at random time. I think it's interesting to take some time and programming to make an swiss view for it.

yes I'm brazilian xD

alanclarkdesign's picture
126 pencils

Hi Qwerty - the reason I have used the upper border for the baseline is because I have a thing for alignment. I like things to be aligned in some way or another and thought that misaligning this would make the page a little uncomfortable. The intention was for rotating custom messages to appear on the bottom but unfortunately can't show this here.
I need to find out from the client what these need to be, whether it be the conditions as shown, or some information on the restaurant itself.

Do you not like the size/positioning of the logo?

qwertyale's picture
2048 pencils

It's OK if you used a grid xD

Now maybe you need some attention with spacing at bottom left.

yes I'm brazilian xD

qwertyale's picture
2048 pencils

the place is really beautiful =D http://www.4vallees.ch/qtvr/ruinettes.php

yes I'm brazilian xD

alanclarkdesign's picture
126 pencils

Ill take a look - I may have been in an overhang mood. Maybe the logo is a bit overpowering due to its positioning and scale and yes, it's an awesome place.

wgzn's picture
2124 pencils

i think you guys are getting WAY bogged down in grid and shadow and alignment details.

the overall design looks way too corporate and at first glance i would think it was a site for high-end vacation rentals. im not wanting to downplay the image of the view. im sure its important. but you could do a large view shot then a vertical stack of three smaller pics of food, drink and people enjoying such things on one side.

it may be cliche, but the best way to sell a dining experience. is stil - to show food.

qwertyale's picture
2048 pencils

oh no... you are bogged down with food... and didn't see that this first page will load zillion of high quality pictures including some pictures of people eating Big Macs! xD

yes I'm brazilian xD

wgzn's picture
2124 pencils

the whole experience of the page says "corporate" to me.

titianblue's picture
60 pencils

I agree with wgzn. It looks too corporate.

I would suggest adding some additional colors to your web palette for the site. Just one or two. Colors that were food related but harmonize with the restaurant's brand colors. You will have to see if the added color will maintain the design aesthetic of the alpine feel. It may not work but give it a try.

I would suggest lengthening the right navigation bar, keeping it translucent. The diagonal of the table and the chairs distract from the direction of where the people should be gazing to the left. When I covered that part up, I focused more on your headline and the view in the photo.

On the bottom of the new elongated nav bar, add another area where you can present the specials like food dishes and drinks.

Art D. Rector's picture
3166 pencils

The top logo makes the bottom logo look out of place to me (or vice versa).

Also reading "vacation spot" - not restaurant. I have very strong connections to the restaurant industry thru both family and business and it's amazing how the owners always seem to want to show their dining rooms or the bar, but leave out the food. Don't know about everyone else, but I go to restaurants to eat - the atmosphere is secondary to that. Whoever shot this photo put all that effort into making the table look beautiful, but he would have got a lot more mileage out of the image with a group of happy, laughing people enjoying their meal AND the view.

As always... jmho.

Edit:
PS: The other thing is faces. Anytime you have a photo with people and no one is looking in the direction of the camera - you lose the connection to your audience. Instead of participating in the experience - now we're voyeurs - looking in on someone else's fun.

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