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Landon91's picture
15 pencils

Pear Design Firm

Just a card I whipped up. Wondering what people wold think if they came in a picked up a card. The card would be made in a transparent plastic. Tell me what you think.

Anders's picture
21 pencils

I hate all.

And the pear is phallic.

monkey1979's picture
61 pencils

i hope this is a joke.

"Just a card I whipped up..." Not really the best way to start a project.

What the flip is the pear about?

nil point.

riqsane's picture
26 pencils

Hi,

I think the typeface you have chosen does not reflect design, and as far as your logo goes, how well would it be reproduced in black and white, and does it follow simple logo rules? — Simplistic, memorable, flat colour if possible, etc etc.

The pear looks like it is rotten and has mould or something growing on it.

Try use more white space, everything is looking abit cluttered, how big is your type on your card? Could possibly also reduce the size.

You are brave posting this on a design community forum, perhaps you could make good business already with the logo etc you have now, but as "designers" its our nature to bitch about the appearance of peoples work!

Good luck though!

designmonkey's picture
84 pencils

Umm....nope. Sorry. I dont like it. If you print this on transparent plastic, you would be wasting your money.

A) I dont like the layout....or colors. Too blah.
B) the pear is obnoxiously distracting....gives the impression that you sell fruit.
C) I googled "pear" and found that exact "pear image" on a website. It doesn't belong to you. Thats called stealing my friend.
D) If this firm is serious about getting business, it needs a reputable logo and business card. Not just something you "WHIPPED" up.

I would start over.

Landon91's picture
15 pencils

Well, I am in a deisgn class in high school and we made this the first week. So we didn't use our own pictures because it was the first week, but I like the way the pear looked. I made it a vector and went on from there.

designmonkey's picture
84 pencils

Landon...

In the design world, when you ask for a critique its absolutely necessary to justify and explain why your work was designed the way it is. Justify the fonts, colors, images and layout. In addition, if you would have mentioned that you are a 1 week old design student in your initial posting, I thing most people here wouldn't have been as harsh as they were. You made yourself seem like an established design professional douche-bag, who just "whipped up" a bad business card. If your serious about your design, re-work your business card and re-post it. Mention that you are a student, and you will see that the people here can actually be encouraging and quite helpful.

With that said, my initial comments still stand.

Leaky Penny's picture
1258 pencils

I don't even know where to start....

Leaky Penny
www.leakypenny.com

When I leave, close together like butt cheeks.
-Grits N' Gravy

111 pencils

Illustrator livetrace for the win! What a way to start your design firm!

aroberts's picture
203 pencils

noooope. There is nothing memorable about this. Why would you just base your entire branding of yourself based on "i liked the way the pear looked". Thats weak and of course it shows. There is a bad disconnect between the way you treated the image of the pear (a VERY apparent livetrace) and the font choice. The contact font is too big and needs to be more legible- it's too faint in areas and if you were going to print this on transparent plastic- I feel bad for anyone that would have to read it.

The layout is very 'blah'. sure you COULD have your firm name way bigger then everything and center aligned at the top of the card- but what is creative about that? Hell even those not aiming towards design will center align the most important information in a document. If your design looks like a solution that a non-designer would create- then you need to stretch yourself more creatively.

Landon91's picture
15 pencils

Well just to let you know I got an A so I'm happy.

111 pencils

I'm interested in your teachers portfolio then ;-)

aroberts's picture
203 pencils

you came to this site understanding that we are not a bunch of high school kids trying to critique each other. we are a compilation of professionals and students looking to understand more about our own design concepts and it's execution. I take everything I see here and place in the context of the REAL WORLD. not A CLASSROOM. just because you got an A on a high school project, does not overshadow the fact that this is a mediocre design. If you are satisfied with the criteria set by a CLASS, then that's fine- but don't fool yourself into thinking that thats the same criteria of the real world. Your comment is arrogant and insulting.

Leaky Penny's picture
1258 pencils

True. Grades mean nothing in design class. I've gotten -35% with one teacher and 140% with another.

Leaky Penny
www.leakypenny.com

When I leave, close together like butt cheeks.
-Grits N' Gravy

aroberts's picture
203 pencils

wow, that's just craaaazy! a -35%???!!!

Bureauplus's picture
46 pencils

A's are for biginners, come back when you are serious. and still got A in four years..

-edit- Doh, My Englisch is so bad sometimes we got the metric system, A is high?

gwells's picture
1411 pencils

come on, guys, give him a break. it's high school.

when working on an identity (or any design, for that matter), it's important to create a design brief. you want to put down your goals for the identity, some keywords that describe who you are and what you want people to think of when they see it. if you look around the site, you'll find some links talking about how to create a logo. they're good reading.

then when you're done with comps/drafts, you need to look at them and see if they accomplish any or all of those goals.

the problem here is that there's really no concept beyond "i like the way the pear looks." and to be successful at design, you have to be able to see a problem (you need an identity!) and find a solution (a design that says something about who you are).

graphic design isn't about "looking pretty." it's about communication. communicating a concept or idea. "pretty" without communication is a failure.

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