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JimD's picture
2549 pencils

OmniWest Medical

OmniWest Medical - a medical lab equipment distributor, they sell a combo of equipment and service which primarily includes high-power microscopes for analyzing blood, etc...

There wasn't much of a brief for this one, other than it had to be "bright" and not contain an actual microscope (too obvious and left no room for future products) - but yet still "imply" the microscope somehow.

This logo is already completed and in use, but I wanted to get some opinions anyway. Fire away!

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mara06's picture
2153 pencils

As a woman, my first very quick take on this was that it was about diagnostic equipment (that's in your favor!) but I made the connection with discovering a breast lump, which would be more a mammogram/sonogram kind of thing. That's probably pretty off-the-wall, though. Generally speaking, I like it. The shapes around the circle have a vague "fingers doing the OK sign" feeling to them. Or is it sergeant's stripes?

I know. I need to cut down on the recreational drugs.

Mara

gwells's picture
1524 pencils

looking at it after reading your description, i can see where you were going.

unlike mara, i didn't see the medical stuff (other than the name) before reading the name. the first two things that came to mind were a martini olive and a cueball (i'm not 100% sure why, other than maybe the second circle reminds me of the dot on bumper pool cue balls).

but i do like the O in the negative shape and it reads as "omni" very easily.

west does seem more tightly kerned than omni.

JimD's picture
2549 pencils

The mark in this logo represents two things. First, it's supposed to be an "eye" - and second, a really abstract view looking down through a microscope.

I'm not sure I see a martini olive, but I do see a cueball, now that you mention it ;)

Thanks to both of you for the comments!

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Visit The Graphic Mac for graphics and Mac OS tips, reviews, tutorials and discussion.

3dogmama's picture
1949 pencils

Initial reaction with this logo was optical. I keep wanting to read OMNIWEST OPTICAL.

I wouldn't have used a drop shadow...for web apps okay...

I would have flushed the MEDICAL with the base corner of your polygon, reduced the kerning and bolded up the text some more. In a reduced format it may prove difficult to discern, and if ever silk-screened onto lab equipment or embroidered onto lab coats you run the risk of its weak structure.

Overall, I like the look of it. It's eye-catching!

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

JimD's picture
2549 pencils

Thanks for your comments. To clarify:

There is no drop shadow on the actual logo. The gray background and drop shadow were added for the sake of display here.

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Visit The Graphic Mac for graphics and Mac OS tips, reviews, tutorials and discussion.

salmanulmulk's picture
107 pencils

I like the fonts. Very relax the logo i can't understand
that's why i can't say any thing about it.

Designs is What makes me Happy!
http://harvestgraphics.blogspot.com

seden's picture
1 pencil

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