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Ivan's picture

New MIT Media Lab Identity


The new visual identity of the MIT Media Lab is inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future.



This unique offering of the MIT Media Lab is reflected in the logo design. Each of the three shapes stands for one individual's contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today.

logo system





The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation software which allows to create custom animations for any video content the lab produces.

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Alex's picture
397 pencils

There is a good, brief critique of this over at brand new (

Choice quote: "Relative to what we all understand to be a good logo — one that is aesthetically pleasing and that somewhat efficiently communicates a particular aspect of a product, service, or organization — this logo is not good. Except that, well, it is. It is very good. "

It is a lovely bit of work, and nice to see the idea of what a logo is and does being questioned effectively and too a purpose.

qwertyale's picture
2047 pencils


yes I'm brazilian xD

Cookie Creative's picture
97 pencils

Wont play for me :(

steveballmer's picture
653 pencils

I don't like it!
I am not Steve Ballmer pretending not to be me!

allan2's picture
5 pencils

Cool logo. Like it.

tonyta's picture
5 pencils

Good design of the logo. Good work.

melisa2's picture
4 pencils

I like the logo. Very good work.

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