an All Creative World site
Ivan's picture

Ferrari's hidden Malboro branding

Check out this new barcode design and how Marlboro managed to squeeze in great branding and still stay within the EU law that doesn't allow tobacco branding for F1 race cars.

More commentary and images here.

In my opinion this is unethical and dishonest. Perfect demonstration of Phillip Morris' morality.

Commenting on this Blog entry is closed.

www.jackmancer.com's picture
546 pencils

I don't know if you red this in the news or something, or just came across it now, because they changed it this weekend, to a white outline. Of course it's still Marlboro.

I'm not to sure if it's a bad thing. As a big Formula 1 fan, they do pump money into the sport, and yes, smoking is bad, but so is drinking, and alcohol advertising is allowed as well.

And ps:
The Ducati racing team in MotoGP uses the same barcode:

ItalianMike's picture
292 pencils

I have to say that I don't get what's so bad about the bar code. I don't follow Formula 1 and I honestly don't think I would have ever realized the connection with Marlboro if it wasn't pointed out to me.

www.jackmancer.com's picture
546 pencils

Yeah I guess only real Formula 1 fans get it, because Marlboro is a long time sponsor of Ferrari. They're still title sponsor as well though, making the teamname Scuderia Ferrari Marlboro.

Anyway, they pay like 200 million dollar per year for that silly barcode.

monkey1979's picture
684 pencils

ooooh, very sneaky. I like it.

living on dreams and custard creams.

mosho123's picture
5 pencils

are we suppose to understand that the bar code stands to Marlboro ?????

MixiBoi's picture
61 pencils

Yes and no. If you follow the sport forever, then yes, you would see the subliminal messaging.

If you never seen the sport ever, then no.

steveballmer's picture
620 pencils

This is you people's sneaky way of getting a cigeratte ad on your site!


I am not Steve Ballmer pretending not to be me!

3dogmama's picture
1994 pencils

Marlboro all the way. Slick advertising venue.

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

jcmontero's picture
4 pencils

Judging by their "smart move", I'd say Marlboro is italian wiseguys in disguise... ;-)

byzade's picture
7 pencils

marlbora and ferrari good bss:)

Creativebits is a blog about creativity, design and Macs. We also have a critique section where you can post your work to get opinions and a forum to discuss any design related topics.

Recommend us on Google

Latest critique