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The Creative Professional's Guide to Money: Setting Your Prices

Adapted from The Creative Professional's Guide to Money (HOW Books)

By Ilise Benun

There is no right "answer" when it comes to pricing. Rather, pricing is a process, and your prices should not be set in a vacuum or written in stone. The goal when pricing each project is to find the fees that fairly compensate you and that your client is willing to pay.

That's why no book — and certainly not this one — can tell you what your prices should be. That is something only you can determine, and ideally it should be done on a client-by-client, project-by-project basis. What follows will offer some new ways to think about pricing so that you feel more confident discussing prices with clients.

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Art D. Rector's picture
2924 pencils

Interesting. I'd love a world where you never had to offer up an hourly rate, unfortunately that is usually the first or second question out of a client's mouth in my experience.

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