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jgdesigns's picture
197 pencils

Combination Mark

While I have been told to scrap both ideas, I feel this combination of the two is working. The organic qualities of the mark reinforce the type.

Visit me at Huemor Designs
www.huemordesigns.com

Visit me at JGDesigns
www.jeffreygapinski.com

Combination Mark

Commenting on this Image is closed.

wgzn's picture
1455 pencils

youve taken advice. and this is definitely an improvement. but that type, GAH! its rhythmically all over the place.

jgdesigns's picture
197 pencils

I think it has to do with the typeface itself, due to the super contrast between thick and thin, it causes a visual back and forth. I've literally taken a grid to the type, cross checked in picas, pixels, and the metric system; spacing seems to be consistent.

Would you suggest thickening some of the type? That's the only thing left that I really haven't done all throughout because I enjoy the contrast.

Visit me at Huemor Designs
www.huemordesigns.com

Visit me at JGDesigns
www.jeffreygapinski.com

wgzn's picture
1455 pencils

no. its inherent to the font itself. and thats not by definition a bad thing. but in this application it just adds a tension that i dont personally dig.

mrcoupon's picture
318 pencils

The logo is improved. I like the thicker weight on the flame outline and bulb. It looks like the bulb has a shadow on the left but the nose's shadow goes off to the right, so that might be worth flipping. The empty white space where the right half of the bulb is implied, that bumps right up against the J tail.

For your name, the capitals are halfway below the baseline and don't seem to be aligned top or bottom with anything else. I'd play with different sizes and placements of those letters until something fits.

ncdesigns's picture
145 pencils

I like this very much. I think I liked the flames better with the blue-green in the middle though.

jgdesigns's picture
197 pencils

Thanks for the tips guys.

NCDesigns, I'll give the green a shot again and see how it looks. Its tough getting a shape that looks good in that space, it is either too large, and over-powering to the mark, or unbalanced when small, but i'll play around with it some more.

mrcoupon i'll definitely be switching the shadow, you address a good point. I'll also move the mark slightly further away from the type. The reason why I choose to drop the upper case letters below the baseline was to address the negative space between the two words. When they were at the base line there was an awkward negative space between the two names, but I'll see what else I can do at the base line to address that problem.

Thanks again for the input, while I liked my previous designs, I actually think I've been pushing towards something more sophisticated, and still expressive of my taste and aesthetic.

Visit me at Huemor Designs
www.huemordesigns.com

Visit me at JGDesigns
www.jeffreygapinski.com

Art D. Rector's picture
2514 pencils

It's the best flaming lightbulb you've posted.

qwertyale's picture
1700 pencils

OMG.
I see rage, abortion of a dream.
it's something between an unfinished analogic to digital sketch, it's clumsy.

Ronaldo! xD

YoungZM's picture
466 pencils

Noticing something now I didn't on GDF, your lightbulb looks like it's about to fall over to the left a bit. This could be fixed I think by not having so much bold weight on the left side opposite the white space and moving the wordmark a bit to let the right side breathe.

Colinb424's picture
95 pencils

I see that. It kind of looks like he drew the whole bulb, but the type was a separate jpeg with a white background that covered up part of the bulb. A little unbalanced.

caoimghgin's picture
798 pencils

I wash my hands of this.

Without my sense of direction, I don't know where I'd be.

jgdesigns's picture
197 pencils

Lmao.

I've decided that I'm going to take this mark and tweak it a bit, I'm happy with it, and I think that is what matters most.

caoimghgin, art d, and others might not feel the aesthetic, or appeal of the mark, but I don't believe there is much technically wrong with it. I've taken advice, pushed the technicals pretty far, but to scrap this look wouldn't be true to how I feel currently as a designer.

I'm sure in a few months I'll be tinkering again, but thats just how we operate right?

Visit me at Huemor Designs
www.huemordesigns.com

Visit me at JGDesigns
www.jeffreygapinski.com

Jon Askill's picture
273 pencils

To be honest Jeff - this doesn't justify you and your ability - there are two potentially great elements here, but they seem to be not quite harmonious - as well as not fully realising their individual respective potential. You should have at least another pop at it as you're 80-85% there imho. I agree with some of the above, but not all. The type needs a lot of attention - as it feels a bit haphazard, and the mark feels to me like a bad reproduction of itself - in as much as it's overworked in the wrong direction imo. Keep at it dude, please :)

>> Cookie cut the chaos >>

jgdesigns's picture
197 pencils

I'll keep at it, just for you sweet heart!

Edit: I've done a bit more work ladies and gents, what do you think? I refined bits of the face more, and decided to go with a simple font choice.

combination4.jpg

Visit me at Huemor Designs
www.huemordesigns.com

Visit me at JGDesigns
www.jeffreygapinski.com

Gregorr's picture
124 pencils

oh man, you're going to hate me.
I think this face has gone from thoughtful to slightly angry and disproving, it actually looks like he is turning his back to your name in a disproving manner.
I think with it reads 'Jeffrey Gapinski, graphically inclined?' (his face creating the question mark)

I think the font is definitely better though.

No amount of technology can save a bad idea.

YoungZM's picture
466 pencils

+1 still balance issues imo with the white space on the right of your face and the heavy left..

wgzn's picture
1455 pencils

try this:

flip the face
raise an eyebrow outside the bulb surface
bend the bulb base a little

jgb.png
YoungZM's picture
466 pencils

This treatment wgzn posted is friendlier and more inquisitive than the other facial expression. Your current face feels snooty.

However, I'd drop the expression just a bit/ redraw the bottom of the bulb so it wasn't so top heavy. Is the lightbulb idea really that integral to your personality? You could really be doing something with this similarly if you dumped that part of your concept.

jgdesigns's picture
197 pencils

I'll most likely open up the tag line a bit, and I'll play around with positioning of the face.

YoungZM, what would you suggest for imagery? I could go into detail as to why I have chosen this imagery, however I have done so briefly before, and don't feel like delving into it again. Let me know what you think would be a more effective image.

Visit me at Huemor Designs
www.huemordesigns.com

Visit me at JGDesigns
www.jeffreygapinski.com

YoungZM's picture
466 pencils

I'm just saying push it into an actual face or flame and maybe remove the lightbulb element. You don't have to but I really think the face and flame add a lot of rhythmic personality to it whereas the lighbulb seems to be holding back the concept.

jgdesigns's picture
197 pencils

I see what you're saying. Make it possibly a more abstract interpretation of my face rather then using the light bulb as the framing shape.

I'll give it a shot ;D

Visit me at Huemor Designs
www.huemordesigns.com

Visit me at JGDesigns
www.jeffreygapinski.com

jgdesigns's picture
197 pencils

Revisions have been made again, I actually really enjoy this newly adjusted mark. Good advice ZM.

combination3.jpg

Visit me at Huemor Designs
www.huemordesigns.com

Visit me at JGDesigns
www.jeffreygapinski.com

qwertyale's picture
1700 pencils

too much angry-gapinsky

Ronaldo! xD

wgzn's picture
1455 pencils

now it just looks like an angry cup o lava

waffleboy's picture
64 pencils

The logo at your website is a lot more effective at what it does then this one. For the love of god, keep your original!

Art D. Rector's picture
2514 pencils

Wow. And I didn't think it could get any worse.

The type treatment has gotten better. The lightbulb/flaming lava head thingy is just going in circles. The 15:58 post was probably the best one - if you made the left brow a little straighter, he wouldn't appear so angry.

Edit: But that doesn't mean I like it... it's still silly imho.

jgdesigns's picture
197 pencils

Yeah I'm going to scrap the 3 quarter view, the shape is awkward. I'm going to work on tweaking the 15:58 one, incorporate the green/blue and that will be it pretty much for the bulb, I don't think I can push it any further then that.

I'll keep my mind open to new mark solutions, but for now I really love the newest type treatment.

Thanks for all the help guys.

combination.jpg

Visit me at Huemor Designs
www.huemordesigns.com

Visit me at JGDesigns
www.jeffreygapinski.com

Anders's picture
395 pencils

The face has evil intentions.

wgzn's picture
1455 pencils

if u like it dude. go with it.
im totally out of gas on this one...

Art D. Rector's picture
2514 pencils

+100

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