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Ivan's picture
3dogmama's picture
2003 pencils

4 paws up for that one! What a smart and innovative concept.

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

Art D. Rector's picture
1442 pencils

4 paws up? Guess that means it was a "killer" ad?

The idea for the ad - placing the iPhone on the page and watching the video interact with the magazine component - was brilliant. The actual ad itself - (no spoiler here)? Kind of a letdown in comparison. But they'll probably still win an addy for it.

As always... jmho.

3dogmama's picture
2003 pencils

You bet killer idea...now...if i'd gone and lifted my leg....

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

monkey1979's picture
594 pencils

great concept, but how would that work? placing your iphone on the magazine? (RFID tag associated with an app?)

Lovely idea and execution, but it could never be that simple surely.

living on dreams and custard creams.

www.jackmancer.com's picture
421 pencils

No indeed. You still have to get the app or video first, play it manually I think.

Art D. Rector's picture
1442 pencils

Well The Hurt Locker won Best Picture and only a dozen or so people actually saw it. So...

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