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10 most important questions keep in your mind at the time of making a logo or a brand identity

Some time it’s very hard to know what exactly the clients want, they don’t like our best design and concept. After expanding too much time on a project it’s very hard for a Designer to convey the clients that this is the best and suitable design for their business.

So it’s very important for a Designer to know the client’s test their like and dislike, what exactly they want, before starting any project.

After a long study and with my past experience finally I got the answer that how a Designer can know the test of clients
There are some questions below that I want to share with you and you have to find out the answers.

1. What are the client's business objectives? It'll show the reasons and intentions to make a new logo design.

2. What is the client's mission and vision? Through which you can get the details of its foundation and can find out the purpose of the brand and your design may convey the brand's message or core values.

3. How would client’s like to be perceived by others? Important in determining the style of your design. The final logo may be different from the one your client’s want, but a logo and the proper branding can take them into the right direction.

4. What is the USP of the client’s what is different they are offering to the target market that others do not? Base this question you can know that what competitive advantage they have over their competitors and how different you logo should be.

5. Know the primary target market? If you know the age group, education, income, etc. than you can find out their lifestyles, likes and dislikes. And then only the final result would be appreciated by them.

6. What is the message that clients want to give through the logo? Through which you can know clients prospects and thoughts about the brand.

7. The best word that describe client's business and how does he look the final logo nature? When you are interacting with clients provide them multiple options. These options can be dependable, traditional, established, edgy, strong, enthusiastic, unique, high-tech, integrity, fun, serious, upscale, original, etc.

8. Which kind of logo clients like or dislike? Show them some options at first meeting. Although you can have some idea about the client’s taste, may be you have a great concepts, sometimes a clients personal taste can get in the way of great design. So the best way is that educate your client on what makes a good and effective logo.

9. What colours clients like and dislike or what colour they want for their logo? Add their favourite colour to the logo, but only if appropriate or give them some options.

10. How much time do you have to complete the project? You must be aware that what amount of time you have because the more time you apply on one project, the less amount of time you will apply on the other projects. This question will help you to know how much to charge your client and how much time you have for your other projects.

If you have any other suggestions than kindly let me know.

Commenting on this Forum topic is closed.

Leaky Penny's picture
2612 pencils

What's a USP?

All in all a fine article, but no offense, you broke a few of these with your logo.

Leaky Penny
Check out what I've been up to lately!

I'm going to print it out and eat it.

-Unknown Artist

riqsane's picture
149 pencils

Unique Selling Point

Ricky Sam

Leaky Penny's picture
2612 pencils

Thank you.

Leaky Penny
Check out what I've been up to lately!

I'm going to print it out and eat it.

-Unknown Artist

alkanzemkt's picture
1 pencil

This is good for me, i will send this to my designer. He did a bad work the last time :@

ranamaju's picture
234 pencils

Well written! WRT to your post, these are all the 1st day tutorial for Brand Identity, if someone do not know this s/he is not a Logo Designer.

Now on real earth, please describe how can we fit these rules to the clients who buys logo from ready-made logo stores or Low-bid-wins crowd sources. And the number of them are most in market and increasing. Even Twitter had bought the ‘Birdie’ Graphic from a ready-made store @ $6 or Less.

IBM is needed to be a Paul Rand.

- -

steveballmer's picture
653 pencils

.... "would Ballmer like it?" ....
I am not Steve Ballmer pretending not to be me!

sumonmg's picture
12 pencils

Thank you so much for the useful tips for making logo.:)

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