Quantcast
A Graphics.com site
KellyR's picture
421 pencils

The importance of sketching

Hi everyone,

I'm trying to brainstorm some ideas of relaying to my team the importance of sketching during their ad layout process.

One of the humps I'm trying to get everyone over here (myself included) is emphasizing the need for utilizing thumbnail sketches when brainstorming a new layout/design. Usually it's "skip the damn sketchbook and go straight to the computer" with a lot of us. This does work fine at times, but there are definitely times where perhaps slowing down and taking a moment to jot out a few random layouts on paper could help us conceptualize better.

So, how many of you are die-hard sketchers? Would you mind explaining to me how you feel it is important for your own work flow? How does it save you time in the long run?

Thanks for anything you feel like sharing.

natobasso's picture
4004 pencils

I went and got an 8month design certificate in 1996 so I don't know how they do it in art school (got my B.A. in Spanish, but that's Liberal Arts!), but sketching has been vital for me.

Not only is it important for the artist, but it shows preparation in a design. "Someone says, why should we do that" and you can show the drawing: "Because the proportions/Golden Mean say we should". :)

An old saying goes, "Measure twice; cut once". Sketching is measuring, in my mind.

----
Powerpoint is not a design application

Leaky Penny's picture
1615 pencils

You have thoughts coming out in rapid fire. Rarely is the first idea the good one and you want to keep the creative flow going. The best way I find to do this is as ideas come sketch them down, even if it's little illegible sketches, as long you understand them, put them on paper, make way for the next idea. The creative process is interrupted every time you stop, fire up Illustrator, spend 5 - 10 minutes creating the concept then going back to brainstorming. To get back into the creative flow takes anywhere from 25 minutes to 2 hours depending on your level of focus., be it from stopping and going on the computer, answering your phone, etc.

Even when I think I have a good idea I try doing a few more thumbnails to see what else would come out. I don't like dwelling on an idea until I've exhausted all other possibilities. On average per project I try and start out with 30 - 60 thumbnails, each about the size of a match book. Then I leave them alone, jump in the shower or go train. I come back, eliminate them to about 20, start thumbnailing again, modifying existing ideas and trying to bring them down from 20 to about 7 - 10. From there I try to come up with a rough comp, working out the elements in the comp, type etc. When I have a linear, I jump onto the colour comp. Only then would I jump onto the computer. I do this for hand drawn illustration and digital work alike, btu things like layouts, business cards, pamphlets and even websites can benefit from this method, in my opinion.

Finally, from there, I take reference photos ( or any other kind of reference if necessary) and start the final.

Another reason why this is a good method is for freelancing. Gradually showing the client the project gives more value to your work, as even the littlest details get taken care of even before you start the linear, in opposition to getting the idea, jumping on the computer and coming out with a semi - decent product. In the clients eyes, if you go directly to that stage right after coming up with the concept, making any changes should be easy, as you already have the product nearly done. Also, with that method, you most likely just go with the first idea you had, and don't attempt to push the idea further, therefore just handing in something that looks clean, but with no real thought or concept behind it.

Anyways, to cut this short, it's a very important step, and even if you don't feel the need to do it on some projects, do it when you can, it's good practice and helps you think logically, it's a more streamlined way of thinking and helps you come up with better ideas.

Leaky Penny
Aka Artfiend Part Deux

Leaky Penny
www.leakypenny.com

We artists are indestructible, even in a prison cell or concentration camp I would be almighty in my own world of art. Even if I had to paint my pictures with my wet tongue on the dusty floor of my cell. - Pablo Picasso

plugz's picture
1234 pencils

notes, ideas and small concepts will be scribbled down on the go, I find myself sketching more and more on paper.

KellyR's picture
421 pencils

Fantastic - thanks, everyone, for sharing.

3dogmama's picture
1925 pencils

Big time sketcher here. A college prof once stated that 90% of the work is the idea--the sketch-your-thoughts-down-on-paper stage. 10% is the execution. I still believe and practice that to this day. Why chase your tail in circles on the computer? So much time--a precious commodity--can be conserved if you just sit down and sketch out your ideas. Sure, once in a blue moon you can bang out something half decent on the computer sans the pre-sketch/think stage, but I've always found these to be my weaker works.

A sketch in time saves 9 wasted hours on the computer.

"Without deviation from the norm, progress is not possible."
— Frank Zappa

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

danielerossi's picture
8 pencils

Also an avid sketcher!

A fantastic book I'm currently reading is by "Sketching User Experiences" by Bill Buxton. He talks about the exact problem you are facing and what has been mentioned in this thread so far. There's even a chapter all about the different types of concept sketches to make it very, very clear that what you are showing the client is not the final.

Daniele Rossi
danielerossi.ca

harrison's picture
173 pencils

I'm [almost finished] studying Industrial Design, where, if nothing else, they've hammered home the importance of starting on paper.

I've been doing web design professionally for about 5 years, and I learned very quickly the value of sketching before anything else.

The first thing I do after signing a new client is get onto sketches straight away. I find it an excellent way to get all the ideas in my head for a particular project out very quickly. From there I pare down the ideas until I get a great basic site design on paper.

Once it's on paper, it's a matter of simply going forward with wireframes and/or mockups based on the sketches - bringing them to life if you will.

Also, once I'm working on the computer, I always - ALWAYS - have a pad of paper and a pen nearby. I scribble down notes [often hex codes and div names] as well as doing a quick sketch to get basic proportions right of something I haven't done a mockup of.

You might find this interesting, it's photos of the initial sketches of well known websites.

Leaky Penny's picture
1615 pencils

That "animatic" for the website they showed in the video was...interesting to say the least. I think I'm going to stay away from Illustrator and Photoshop this week and just sketch...haven't done a live model in a long time!

Leaky Penny
Aka Artfiend Part Deux
www.leakypenny.com

Leaky Penny
www.leakypenny.com

We artists are indestructible, even in a prison cell or concentration camp I would be almighty in my own world of art. Even if I had to paint my pictures with my wet tongue on the dusty floor of my cell. - Pablo Picasso

3dogmama's picture
1925 pencils

What I found most interesting about that great link was viewing how other designers think and sketch while working through the layout. Neat to see their methodology at breaking down the response.

"Without deviation from the norm, progress is not possible."
— Frank Zappa

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

pokie's picture
1213 pencils

For me, I sketch because if I don't, I'm stuck with these 12 some tools that Illustrator gives me. With a pencil, I can do almost anything. I don't know. It's hard to explain. It's just so technical when you're using the computer. When I am using a pencil, I feel much more creative. Empowered, almost.

On that note, I gathered a small group of artists together at work a couple of weeks ago for a brainstorming session and made them bring pencils and paper. 4 showed up. 1 refused to sketch. She had to do it on the computer. Hers were by far the worst designs out of all....

gwells's picture
1512 pencils

i'm not always as good about sketching as i should be. but i completely agree that a pencil doesn't limit you the way software tools do. if you work in software first, you tend to think of solutions that the tools can enable and miss solutions that might require you to stretch the software.

i do a lot of hand work in my job and i really enjoy some of the creative freedom i get from building my own covers and binding systems. i sometimes feel kind of weird when i'm scouring craft stores in the "scrap booking" section for tools and ideas, but i've gotten pretty innovative at building printed covers that end up larger than my printing capability by using adhesives, multiple sheets of paper, and odd custom sheets to cover up the places i've had to build the sheets together.

oh, and one of the benefits of working at an architecture firm is i have access to some amazingly beautiful sketches of early part of the process of designing a building. i like to use those (pieces of and whole) as "texture" and screened backgrounds on my work.

danielerossi's picture
8 pencils

I just remembered a conversation with some writers I had two weekends ago. They all said they preferred to write on paper first because once they begin to type into a word processor, they do into edit mode. I feel the same way about web design, etc. Maybe for us it's the aspect of hour hands physically touching the pencil, touching the paper, feeling it's texture, pressing hard on the pencil for darker lines, etc.

Daniele Rossi
danielerossi.ca

Latest critique

  • Macsolutions Business Card
  • Illustration

On Demand Videos

Photoshop: From Ho-hum to Wow!
You can use Photoshop to bring out the magic of photos that are muddy, soft, or blandly composed.
watch a preview

On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!

Creativebits recommends

stocklogos.com logoawards.mediabistro.com

Marketplace