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fahzwell's picture
6 pencils

Logo Review

Logo Review

I would like to get your professional opinions about this logo. Please let me know if you can easily read the word. Hint: should read cushe.

Thanks in advance.

ronk's picture
52 pencils

Isn't this a UK shoe company logo that's been around for a few years?

gwells's picture
1513 pencils

nope, i wouldn't have seen "crushe" if you hadn't told me. i saw "aushe."

and why two registration marks?

3dogmama's picture
1925 pencils

ronk wins. Why are you posting an already established mark?

"Those who dance are thought mad by those who do not hear the music."

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

fahzwell's picture
6 pencils

Sorry to cause so much confusion – I'm new at this.

This is my assignment for a design class. Improve on an existing logo design, hopefully.

fahzwell

gwells's picture
1513 pencils

sooo... you should be posting *YOUR* work for a critique, not asking use to critique the current logo.

ronk's picture
52 pencils

Yeah,I have a couple of pairs at home, maybe they are pitching for a re-design job or something?

mara06's picture
2153 pencils

What is your motive in posting the Cushe logo here? (For those who aren't familiar with the company and it's branding, you can check it out here: http://www.jamesandjames.com/htmlfiles/prodpages/cushe.htm )

Are you planning a guerilla attack on their marketing department, and need us to arm you with criticism of their existing mark?

Dude. Weak.

Mara

3dogmama's picture
1925 pencils

A+ for thought process. Good way to brainstorm.
Do your own work-throughs though, man. That's the only way you're going to learn. And have fun with it.

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

mara06's picture
2153 pencils

Thank you for clarifying your motive in posting the Cushe logo. When you have done your thinking and feel you have an improvement, I'd like to see what you've done. Asking other people to do the critical thinking for you is not how you learn to be a designer.

It may be how you get to own a multi-billion-dollar advertising agency, but that's another story.... ;-)

Mara

mara06's picture
2153 pencils

Thank you for clarifying your motive in posting the Cushe logo. When you have done your thinking and feel you have an improvement, I'd like to see what you've done. Asking other people to do the critical thinking for you is not how you learn to be a designer.

It may be how you get to own a multi-billion-dollar advertising agency, but that's another story.... ;-)

Mara

3dogmama's picture
1925 pencils

"It may be how you get to own a multi-billion-dollar advertising agency, but that's another story.... ;-)"

Loved that! Thanks, Mara. And as how Norm from Cheers so succinctly put it one time, "It's a dog-eat-dog world out there, and I feel like I'm wearing Milk Bone underwear."

What some won't do...

Cheers.
3 dog

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

mara06's picture
2153 pencils

That's a great Cheers line! I don't remember having heard it before. I'll be using it all day tomorrow now. God knows I'll probably have enough opportunities -- the world's full of straight men for lines like that lately.

Mara

natobasso's picture
4004 pencils

This needs a lot of refinement. The letterforms look crude and hand done, and aren't legible either. Do this in black and white (no gray!) in order to work these issues out.

----
Natobasso
dirtandrust.com
"Powerpoint is not a design application"

Leaky Penny's picture
1616 pencils

existing logo.

http://www.jamesandjames.com/htmlfiles/prodpages/cushe.htm

Leaky Penny
www.leakypenny.com

“What ain't no country I ever heard of. They speak English in What?”
~ Jules Winnfield

Leaky Penny
www.leakypenny.com

We artists are indestructible, even in a prison cell or concentration camp I would be almighty in my own world of art. Even if I had to paint my pictures with my wet tongue on the dusty floor of my cell. - Pablo Picasso

natobasso's picture
4004 pencils

Argh.

----
Natobasso
dirtandrust.com
"Powerpoint is not a design application"

Leaky Penny's picture
1616 pencils

Leaky Penny
www.leakypenny.com

We artists are indestructible, even in a prison cell or concentration camp I would be almighty in my own world of art. Even if I had to paint my pictures with my wet tongue on the dusty floor of my cell. - Pablo Picasso

pokie's picture
1213 pencils

:)

Do your own work or maybe you have the wrong major...

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