Let's do some PC bashing!
Ivan | Tue, 2008-02-26 19:21Let me post another Apple related campaign, this time from Intermarkets Dubai. Click the images for the full ads.
So, what's your take? Is taking a piss out of PCs still a good strategy? Or is this pissing against the wind?
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to me its just like picking on the fat kid in class....since the popular kid (Apple) is doing it, everyone else should! To me it doesn't seem very creative and not at all constructive. Nothing is being sold here...except an OPINION...
Initial thoughts? Mean and piss poor work. Really draws away from Macs' coolness Q.
* Formula One ad: If Formula One MERE?????? a PC. *
...what the???? Are the proofreaders on strike in Dubai?
ttfn!
3dogmama
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
It definitely reads bad though.
I realize it was just poor penmanship--I was being sarcastic. My own handwriting is atrocious--my mother has told me that she has an easier go at reading Egyptian hieroglyphics than trying to decipher my words. However, when there's only a few words in an ad that are proclaiming the main message, it should at least be legible.
ttfn!
3dogmama
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
i always thought that anything that was purely bashing your opponent/competition and didn't at least say *why* you were better just comes across as pissy (pun intended). these ads aren't anywhere near as clever as the mac/pc guy (which have gotten stale and gone to far enough an extreme that they're now just disingenuous, imo).
3dogmama, it's just a really sloppy "w" in there, not an "m." people like me with really crappy penmanship can pick that out easily. but it should have been rewritten to be clear.
The irony about all this is that macs are more and more like pcs every day. Just look at the move to the Intel chip and being able to run Windows on your Mac as the best examples of this shift.
These drawings are cute, but a bit one dimensional; a proverbial tongue sticking out at the pc world. If only apple could get their servers on a par with windows servers as far as reliability and apple will win the game. Here's to that!
I will say that although I work on a pc all day long, I still always come home to my mac and love it. The interface still can't be beat. :)
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I agree with all the comments...plus it's like saying to PC users that they are crap and it just makes fun of them. I don't think it's a good selling strategy at all. Will blog about it tomorrow anyway :D hehe
The Ad Mad!
The Ad Mad
The (in my opinion unjustified) snobbery of mac and its users is the worst part about the brand...followed closely by their severe lag in sustainability and corporate social responsibility.
How intentional is Mac's campaign in regards to comparing a single line of products using a proprietary OS with an entire industry of components and interal products, hardware, software, etc? It's like comparing apples to supermarkets...one is a single product, the other is an industry. The stupidest part is that Mac is just an apple bought from the same supermarket they're pissing on, just polished and given a new sticker and marketed as "different"...
This type of ad campaign is the single biggest reason I don't want to be a "mac guy." You'd think if they really had a superior product they wouldn't have to resort to such childish (literally!) marketing.
"Well crap. I can't sell my product based on performance tests. I can't sell my product based on global share. Shoot. I know - we could get an inferiority complex, slap a snazzy facing on it, polish this old turd and get the sheeple liberals behind it 100%. Meanwhile we're trying our damnedest to catch up in all these areas we lack in so greatly. Please enjoy our dumb luck in ripping off old Braun failed product designs, be the proverbial bell bottoms of the 2000s, and passing it on to shallow faux-intellects hippy throw backs and their ilk." - said Apple.
I agree with a lot of what has been said. One of the things I like most about Macs is that I don't have to brag all day about how much better they are than PC's for what I do, I just open it up and use it - all the PC users around me start drooling.
I think that the ad campaign "Hi, I'm a Mac, and I'm a PC." has done enough PC bashing for a while. Come up with something new. Back up the claims by showing positive features.
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My favourite quote from Gone in 60 Seconds.
I love my Mac. I used to be a PC systems administrator. Now PC's frustrate me. But that's me.
If Apple's only Unique Selling Point is; "We're not PCs" something's amiss. What happened to superior design, superior OS, superior displays at competitive prices. (And no, I don't mean compared to cheap PCs - comparing baking chocolate to swiss chocolate is not fair.) I'm talking bang for your buck. Macs look good, they feel good, they work "good".
“Instead of thinking about what you're missing, try thinking about what you have that everyone else is missing.”
If you keep your ears open, you'll see better.
Where'd you get that picture of my girlfriend?
-Johnny
Pissing on 90% of the computer marketshare is probably not a good strategy. There's a reason a significantly large group of Windows users hate Apple and this is the reason why.
the "apple arrogance" alienates a lot of people. both the company and the perception by many of its users.
This does not work on 2 counts:
Strategy: you can make the PC user re-think his choice when Apple has reached a certain stature in the market. Apart from US and certain parts of Europe, Apple is not even a marginal player in the industry. So without a halo around the brand, this is barking up the wrong tree. It works in the US because Apple has a bigger share and an even bigger mind share.
Creative: no style at all. The Mac Vs. PC ads done by TBWA worked because of the simplicity, tongue-in-cheek tone. The Mac user portrayed a superior attitude in that but managed to not piss people off completely. This one is guaranteed to make the PC user see Macs as arrogant and not likeable at all. Just the opposite of what the campaign sets out to achieve.
I am a Mac user and wonder why Windows users don't make the switch, despite such campaigns!
I am a mac+pc user (on my left hand mac, on my right hand pc)
..so something about The Mac, last month we decided to buy a new iMac (20", Intel) , after we unpacked it and turn on, one stucked white pixel appears on the middle of the screen, really annoying if you work with photographs...
the second annoying thing is the Wiewing angle, this monitor is so crap... try to duplicate the same image (portrait) 4x and align them to the corners...
Why Apple don't warn users not to buy this computer if they want to use it for graphical purposes or photographic retouching??
So we are going to sell this s**t and buy something else... for the price we get for it...
and have used them for years with but unfortunately the worst thing about them is their users. They just makes themselves and the product they idolise look so moronic and the never ending digs clearly reveal an inferiority complex :p
I still prefer PCs.
This is all lighthearted fun. Both Mac and PC users need to relax. Companies have been doing things like this for a long time. Just take it for what it's worth and move on. I've worked on both platforms, I just happen to prefer Mac. I used a PC for over 8 years before touching a Mac. I got my first Mac and haven't looked back. I still use PC's and don't have a problem doing so. I think everyone needs to just settle down and enjoy life. ;)
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