breast cancer ad

Very nicely done.. Standing ovation from me..
Just one note: I would've hired a different hand-model (hand too masculine) ..

That's a clever way to get the point of a sensitive topic across to what I assume is a fairly conservative audience.

My only concerns would be the readability of the line of copy below the toll free number, and also the highlight on the apple looks like it might be blown out a bit. Also second Waleed's comment on the hand.

C

Just curious, what dimensions is peice being seen as? is it going to be a poster, a web image, a flyer?

I personally like the hand. It has character but not too aged, relating to the focus of early prevention.

i agree with bigsadhus comment about the blur highlight on the top of the apple. at first i thought it was becuase of the high feather/blur. I look at it again and i feel its the white line of the apple overlapping thumb. the apple has very strong line along the hand and at the fingernail it is completly lost into a blur while the strong line of the finger is still present. look at the image and cover up the thumb, i think the image will look much smoother and unified if you work with that aspect.

great post natesan. Its a good image and it shows the wide range of purpose for designing graphics.

The background is too dark and dramatic. You don't want to create an impression that this is the end of the world. Try a clean shot well lit on a white background. You need to refect a healthy fresh attitude. Think of cosmetics brands, like Clinique or Shiseido. How about two hands holding two apples. Your concept would come through much stronger. In terms of art direction I would clean up the layout quite a bit. Have the image clean on the top and put all the other elements on the bottom. The logo is way to big. This is not signage, it's a press ad.

Hi Guys!
Thank you for your constructive comments. This advt was released in leading English and Arabic dailies in UAE.
Hope to have yoru comments on upcoming creatives.
Cheers!