Architects firm logo
shandando (9 points) | Thu, 2009-06-25 08:58
Hi all. This logo is for a small architects company. They work across many disciplines - the renovation of old buildings and churches through to the design of modern warehouses and residential work, so the logo could not suggest that they specialize in only one area of architecture.
The logo is a play on the letters 'r' and 'a', the companies initials, and is supposed to look clean and modern. The design of the 'ra' motif is intended to reflect on the nature of architecture and architectural drawings - ie geometric circles and crisp lines. The colour blue was chosen as architects traditionally used blueprints, so the logo hopefully maintains a slight air of tradition and heritage.
Would love to know what you all think, it needs fresh eyes.
(Edit - updated image to darker blue version)
sick. top job.
Jack
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BRANDING | PRINT | WEB
www.jhousedesign.com
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I'm unsure about the R, I think the color and transparency are to light,
I almost couldn't make it out as an R.
But that could just be me, lol. Other than that though, I do think it's top notch work.
Very nice logo! Do you have a logopond account?
dsaunadesign.com
Thanks for the positive feedback. I'll look into the colours of the 'r', I guess it could be differences in monitor settings or something.
No I don't have a logopond account, this is the first thing I've really done, I have a few more in the pipeline though and hopefully I'll make an account there when I have more to share. I'll post them here also.
Thanks again for the feedback thus far.
generally, i like it very much, but i have a couple of observations.
i think the transparency is too subtle (as mentioned above). but it's also backwards. you have the emphasis on the "a" instead of the "r," which is the more important letter of the two. you need to emphasize randfield, not associates.
btw, transparency has other positive connotations in architecture, so it's a good concept to work with. working at an architecture firm myself (in house designer), i see a lot of emphasis on transparency in building design.
if you want to convey "blueprints," you need to use the right blue. it's not cyan, it's a very blue blue. much darker than that.
i don't like that the "a" in the logomark is a different kind of "a" that's in the word associates. the one in the mark fits your description (geometric, circular) while the one in associates is the other form of lower case a. that's very visually conflicting for me.
I really like this mark, solid job!!
The only issue I could see with this one is that it's not "strong/serious" enough because of the bright colors. Dont get me wrong I like the colors but for this type of company maybe you should try (just as an option) a version with a more muted color palette.
Thanks for the suggestions guys. I think I will work on the colour a bit as you both suggested - will probably go for a darker blue, and will also take on board your comments about the styling of the 'a', gwells. Cheers.
make the "randfield" the blue color and you have a very inexpensive business card that can be done in one color. How does this logo look in black and white? Not gray, b/w.
Basically, test this in as many different situations as you can: favicon, billboard, 1/4 page magazine ad.
I'm normally not a fan of "initials as logos" but this one puts a bit more effort into it. Nice.
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The Salon Design Tech